go blonder

The blonde you want. EXACTLY where you want it.

Colour

Everything you need to Transform Your Look

Colour

THE RE-INVENTION OF HOME HAIR COLOURING. WHATS YOUR COLOUR AMBITION?

WHATS YOUR COLOUR AMBITION?

Care

the John Frieda® Hair Care experts are constantly inventing products to transform your hair.

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Expertise

Our Renowned Celebrity Stylists Continually Fuel the Innocation of Our Products

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Heritage

Our prescriptive approach to hair care has been nothing short of revolutionary.

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Salons:

Salons around the globe are evolving the art of style, product and technique.

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  • Colour
  • Care
  • Expertise
  • Heritage
  • Salons
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Gradually lightens your blond
Gradually lightens your blond